21Ninety

Challenge

Rebrand and build an authentic community for 21N & Summit 21 while shifting the brand aesthetic and messaging on IG.

GUUD Social Approach

Our strategy was to lead with authenticity by telling real stories from our community. We connected with the audience emotionally through empowering messaging & relatable cultural quotes/assets. We wanted the 21Ninety woman to receive tools for personal & professional growth.

High Level SOW

1. Brand & Influencer Partnership Management (giveaways, campaigns, takeovers, & shoots)
2. Creative Direction (assets, video, & graphics)
3. Content Creation (video, GIFs, graphics, & photoshoots)
4. Digital Product Creation (e-books & e-mail challenges)
5. Website Management (blog creation)
6. Community Building & Management
7. Copywriting & Editing
8. Writer Management
9. Newsletter Development
10. Artist Management (artist program development, execution, & promotion)

Results

Through strategic community building techniques, 21N was able to cast a wider net, expand Summit 21N, drive more sales to S21, and empower Black women through action & example.