TAF USA

TAF USA needed content that resonated with their demographic, a captivating brand aesthetic, and a strategic influencer program.

GUUD Social

Since TAF wasn’t focused on driving sales, our core objective was to create community, expand their voice, and create content that emotionally connects with the audience. This approach garnered organic engagement, followers, and brand awareness.

We developed several programs; TAFelite the street style influencer network, brand collaborations, in-store influencer activations, and content that put TAF USA on the map.

High Level SOW

1. Influencer Outreach & Management
2. Creative Direction (shoots & graphic assets)
3. Content Creation & Storytelling
4. Community Building & Management
5. Talent Scouting (global shoots)

Results

Through our strategic content marketing efforts we were able to secure the “Digital Award of The Year” and surpass milestones.